Eddie Bauer | Outdoor Curious Series A video series of experts answering questions from the Internet. The outdoors is a wonderful place and people get curious about it. When they have a burning question about a place, gear, or an activity they turn to the internet to satisfy that curiosity. This series of videos was …
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Eddie Bauer | Brand Commercial Previously, the once-every-two years brand commercial for Eddie Bauer had been created by an external agency. In 2021, I was tasked with re-envisioning the ad to better align with our evolving brand voice and direction. Using only found footage from our archive, minimal graphics, a licensed music track, and a locally recorded …
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Eddie Bauer | Sub Pop Collaboration An iconic collab with two local legends. Eddie Bauer, creator of iconic flannel shirts, collaborated with Sub Pop Records, a legendary label of the Seattle music scene. Together, a series of shirts were released to celebrate the timelessness of flannel as a statement of identity. For this project, we teamed …
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Eddie Bauer | Brand Blog A major milestone in Eddie Bauer’s content marketing strategy was the development of an editorial-focused brand blog, named Eddie Bauer Stories. Developed in WordPress, this blog was a solution to a long-standing obstacle of serving up world-class content from the brand’s guide and athlete team, partners, and other brand initiatives. The …
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National Geographic | Nature Reel An encounter with a grizzly bear in Montana was a turning point in my life; connecting the existing (albeit disparate) dots of my childhood fascination with animals and natural history. I made a decision to switch college majors from physics to digital video/cinema with an emphasis on edutainment/documentary filmmaking. This …
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REI | The Rocket An edit of a documentary that was part of an REI campaign, “The Rocket” offers a glimpse into the life of Errol “The Rocket” Jones, a 65-year-old ultra marathon runner. After Errol’s email address gets hijacked during our production a series of phone calls illuminates his character and showcases his revelation …
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Filson | San Juan Islands, WA. Out here, the time of day isn’t found on a clock face, but in the palm of a hand. Each strike of the ax, dip of the paddle, or pull of the rope counts down a series of moments until the job is done. With each task completed, we …
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Smithsonian Channel | The Mountain Lion and Me “On the outskirts of Yellowstone National Park is Paradise Valley, Montana, home to bears, wolves, elk, and an animal so secretive, few ever get to see it: the mountain lion. Wildlife filmmaker Casey Anderson became one of those lucky few after following the tracks of the elusive …
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Filson | Bristol Bay For many, the thought of working from dawn to dusk is indicative of a long day. But in a region that seasonally experiences 22 hours of daylight, the concept of a “work day” is non-existent. The people here swipe their timecards in late May and don’t clock out until the end …
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Filson | USFS Wildfire Representing a shared heritage of outdoor work, Filson and USFS/DOA partnered for a summer campaign featuring the hardworking men and women of Region 6 forest fire suppression and prevention. Following Smokejumpers, Rappellers, and Hot Shots in Central Oregon and Washington, we captured the unfailing spirit of the people who keep our …
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