Eddie Bauer | Brand Commercial

Eddie Bauer | Brand Commercial Previously, the once-every-two years brand commercial for Eddie Bauer had been created by an external agency. In 2021, I was tasked with re-envisioning the ad to better align with our evolving brand voice and direction. Using only found footage from our archive, minimal graphics, a licensed music track, and a locally recorded …

Eddie Bauer | Sub Pop Collaboration

Eddie Bauer | Sub Pop Collaboration An iconic collab with two local legends. Eddie Bauer, creator of iconic flannel shirts, collaborated with Sub Pop Records, a legendary label of the Seattle music scene. Together, a series of shirts were released to celebrate the timelessness of flannel as a statement of identity. For this project, we teamed …

Eddie Bauer | Brand Blog

Eddie Bauer | Brand Blog A major milestone in Eddie Bauer’s content marketing strategy was the development of an editorial-focused brand blog, named Eddie Bauer Stories. Developed in WordPress, this blog was a solution to a long-standing obstacle of serving up world-class content from the brand’s guide and athlete team, partners, and other brand initiatives. The …

National Geographic | Nature Reel

National Geographic | Nature Reel An encounter with a grizzly bear in Montana was a turning point in my life; connecting the existing (albeit disparate) dots of my childhood fascination with animals and natural history. I made a decision to switch college majors from physics to digital video/cinema with an emphasis on edutainment/documentary filmmaking. This …

REI | The Rocket

REI | The Rocket An edit of a documentary that was part of an REI campaign, “The Rocket” offers a glimpse into the life of Errol “The Rocket” Jones, a 65-year-old ultra marathon runner. After Errol’s email address gets hijacked during our production a series of phone calls illuminates his character and showcases his revelation …

Filson | Bristol Bay

Filson | Bristol Bay For many, the thought of working from dawn to dusk is indicative of a long day. But in a region that seasonally experiences 22 hours of daylight, the concept of a “work day” is non-existent. The people here swipe their timecards in late May and don’t clock out until the end …

Filson | USFS Wildfire

Filson | USFS Wildfire Representing a shared heritage of outdoor work, Filson and USFS/DOA partnered for a summer campaign featuring the hardworking men and women of Region 6 forest fire suppression and prevention. Following Smokejumpers, Rappellers, and Hot Shots in Central Oregon and Washington, we captured the unfailing spirit of the people who keep our …