![](https://www.kevinpknutson.com/wp-content/uploads/2023/12/filson_1897_white.png)
Filson | Western Towboat Co.
As one of the oldest trades on Earth, the maritime industry is a lasting symbol of man’s strength, ingenuity, and spirit. Where water meets steel, the sea constantly tests the limits of the tools we create to navigate and withstand its challenging environment. FAILURE IS NOT FORGIVEN was the focus of this early spring campaign for rugged outdoor retailer, Filson, with location photography and video supporting cross-channel deliverables including catalog, social media, email/digital, in-store, and other placements. This was the second stage of a two-part campaign.
![](https://www.kevinpknutson.com/wp-content/uploads/2023/12/filson_wtc_catalog_explode_01-1024x640.png)
![](https://www.kevinpknutson.com/wp-content/uploads/2023/12/dit_poster_02_1200-1024x812.jpg)
Typically, the early Spring catalog included a printed poster/calendar. To emphasize the maritime theme for the quarter, a lunar calendar was developed; a useful tool for keeping track of tide cycles.
![](https://www.kevinpknutson.com/wp-content/uploads/2023/12/32_IMG_7428_800-200x300.jpg)
![](https://www.kevinpknutson.com/wp-content/uploads/2023/12/24_IMG_9624_1200-300x200.jpg)
![](https://www.kevinpknutson.com/wp-content/uploads/2023/12/22_IMG_6179_1200-300x200.jpg)
![](https://www.kevinpknutson.com/wp-content/uploads/2023/12/20_IMG_4991_1200-300x200.jpg)
![](https://www.kevinpknutson.com/wp-content/uploads/2023/12/17_DSC00008_1200-300x201.jpg)
![](https://www.kevinpknutson.com/wp-content/uploads/2023/12/14_IMG_2821_1200-300x200.jpg)
![](https://www.kevinpknutson.com/wp-content/uploads/2023/12/26_IMG_8530_1200-300x200.jpg)
![](https://www.kevinpknutson.com/wp-content/uploads/2023/12/25_IMG_6841_1200-300x200.jpg)
![](https://www.kevinpknutson.com/wp-content/uploads/2023/12/23_IMG_3327_1200-300x200.jpg)
![](https://www.kevinpknutson.com/wp-content/uploads/2023/12/31_A49P1630_800-200x300.jpg)
![](https://www.kevinpknutson.com/wp-content/uploads/2023/12/13_A49P1828_1200-300x200.jpg)
![](https://www.kevinpknutson.com/wp-content/uploads/2023/12/29_IMG_7911-copy_800-200x300.jpg)
![](https://www.kevinpknutson.com/wp-content/uploads/2023/12/28_A49P2931_800-200x300.jpg)
![](https://www.kevinpknutson.com/wp-content/uploads/2023/12/18_DSC00149_1200-300x201.jpg)
![](https://www.kevinpknutson.com/wp-content/uploads/2023/12/15_A49P1071_800-200x300.jpg)
![](https://www.kevinpknutson.com/wp-content/uploads/2023/12/27_IMG_7574_1200-300x200.jpg)
![](https://www.kevinpknutson.com/wp-content/uploads/2023/12/30_IMG_1024-copy_800-200x300.jpg)
![](https://www.kevinpknutson.com/wp-content/uploads/2023/12/21_IMG_5987_1200-300x200.jpg)
![](https://www.kevinpknutson.com/wp-content/uploads/2023/12/19_IMG_4365_1200-300x200.jpg)
![](https://www.kevinpknutson.com/wp-content/uploads/2023/12/16_IMG_6359_1200-300x200.jpg)
CREDITS
VIDEO: Freeride Entertainment
PHOTO: Travis Gillett, Scott Serfas
UNDERWATER: Ian Seabrook
MY CONTRIBUTION: Concept, producer, location art director, video art director, writer