Eddie Bauer | Sub Pop Collaboration
An iconic collab with two local legends. Eddie Bauer, creator of iconic flannel shirts, collaborated with Sub Pop Records, a legendary label of the Seattle music scene. Together, a series of shirts were released to celebrate the timelessness of flannel as a statement of identity. For this project, we teamed up with two Seattle music acts, Taco Cat and Shabazz Palaces to capture the feeling and movement only true performers can deliver and to emphasize a lifestyle shoot like no other for the brand. Subbing out backpacks for guitars, the trail for a stage, and a campfire for an amp, we captured the spirit of Seattle rock and rap while reminding people the Eddie Bauer brand remains cool (or at least not eye-roll-inducing according to the hardcore rock and rollers at Seattle Times).
Shabazz Palaces
“If you adhere to the corporeal limitations of space and chronology, it’s been roughly a decade since Shabazz Palaces first shook the ramparts with their debut stylistic revolution, Black Up – which Pitchfork named as one of the Best of the 20lOs, hailing it as an “album of impossible vision.” But the project masterminded by vocalist and producer Ishmael Butler has never conformed to gravitational consideration or terrestrial measurement. They are heirs to the astral imagination of Sun Ra and George Clinton, Octavia Butler and Alice Coltrane. If they technically claim residence in Seattle, their sound emanates much closer to Alpha Centauri than Alki Beach.” (from Sub Pop)
Tacocat
“When Seattle band Tacocat-vocalist Emily Nokes, bassist Bree McKenna, guitarist Eric Randall, and drummer Lelah Maupin-first started in 2007, the world they were responding to was vastly different. This Mess Is a Place, Tacocat’s fourth full-length and first on Sub Pop, finds the band waking up the morning after the 2016 election and figuring out how to respond to a new reality where evil isn’t hiding under the surface at all-it’s front and center, with new tragedies and civil rights assaults filling up the scroll of the newsfeed every day. “What a time to be barely alive,” laments “Crystal Ball,” a gem that examines the more intimate side of responding emotionally to the news cycle. How do you keep fighting when all you want to do is stay in bed all day? “Stupid computer stupor/Oh my kingdom for some better ads,” Nokes sings, throwing in some classic Tacocat snark, “Truth spread so thin/It stops existing.” (from Sub Pop)
CREDITS
PHOTO: Coco Aramaki
SITE DESIGN: James Bowman, Em Koelbl
MY CONTRIBUTION: Photo Art Director, Design Ideation, Video Content Art Director