Eddie Bauer | Best Selling Baja Shirt
Developed as a social media first execution, this photoshoot brought the Baja Shirt product line to life with colors, patterns, and humor. We used three different colored backgrounds to emphasize spring break environments; waterside, beach time, and the backyard. Talent and props did the rest to show that the Baja Shirt is a versatile fashion statement, wherever you go.
Expanded Use
The photoshoot hit such a successful tone for the brand that the assets were used well beyond the intended project and they were used in digital executions such as Adventure Rewards program messaging, homepage sales headers, and brand emails.
CREDITS
PHOTO: Ryan McVay
MY CONTRIBUTION: Art Director