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Eddie Bauer | Canyon Chorus Join Mikah Meyer, his mentor Larry, and three friends as they journey down Utah’s Green River, in Desolation Canyon, on a river rafting trip centered around friendship and joy. Canyon Chorus is a story about being your true self in the outdoors, about advocacy, and about recognizing the important people …
Eddie Bauer | High Jinx Footwear With the launch of a new Eddie Bauer footwear collection, the High Jinx featured four distinct styles; a clog, a flip-flop, a hiker, and a sneaker. The challenge was to capture an elevated look for the collection in-studio, to position the brand as a leader in the footwear space …
Eddie Bauer | Best Selling Baja Shirt Developed as a social media first execution, this photoshoot brought the Baja Shirt product line to life with colors, patterns, and humor. We used three different colored backgrounds to emphasize spring break environments; waterside, beach time, and the backyard. Talent and props did the rest to show that …
Eddie Bauer | Times Square Holiday Billboard T’was two days before Thanksgiving and all through the brand, all of marketing was stirring from a brief about to land.Three walls, ten seconds, a chance to promote your wares. A display in New York City, in a place called Times Square.But here is the challenge, I’m sure …
Eddie Bauer | Video Case Studies Before joining the team at Eddie Bauer, the YouTube channel had about 6500 subscribers and just shy of 18 million total brand impressions for the entire channel. Although I was focusing on a broad content marketing strategy, I believe YouTube is a vital element to any brand’s voice, and …
Valve | Dota 2 International Tournament 2018 One of the largest and most exciting e-sports competitions in the world, The International (or TI) brings pro Dota 2 players from all over the globe to compete in a five-vs-five team battle for the largest cash prize in competitive sports. This year, the stage was set at …
REI | Built On Purpose Video An anthemic brand video for REI’s 2016 spring campaign, this video showcased REI’s dedication to quality and functional product, designed by people with a passion for the outdoors. It was created entirely using a cast of REI employees, shot on location. CREDITS CAMERA: John Houser, Jason Lohr-Johnson MY CONTRIBUTION: …
Eddie Bauer | Technical Outerwear Photography Our team was challenged with showcasing a series of innovative products on a campaign page that would emphasize the design stories of each product within the brand’s historic context of field testing. To give the products a distinct and elevated look in the photography, we opted to find a way to …
Filson | Casey Anderson Tracking Wild Mountain Lions Filson joined wildlife filmmakers Casey Anderson and Brad Orsted of VisionHawk Films in the snowy high desert of western Montana as they tracked a wild Mountain Lion named Mama Mo. I got to bring a crew along to follow the team as part of a social media …
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Filson | Walchuk Ranch Perhaps no other image visually captures the idea of the American spirit as the horse-mounted cowboy. It is a legacy of the West that has endured by nature of the hard work and craftsmanship of ranchers across the country. It is an icon immune to cliche, as the cowboy has adapted …