Eddie Bauer | Brand Commercial

Eddie Bauer | Brand Commercial

Previously, the once-every-two years brand commercial for Eddie Bauer had been created by an external agency. In 2021, I was tasked with re-envisioning the ad to better align with our evolving brand voice and direction. Using only found footage from our archive, minimal graphics, a licensed music track, and a locally recorded voice talent, we created both a :30 and :15 version of the brand ad for social and streaming (CTV) platforms.