REI | The Rocket
An edit of a documentary that was part of an REI campaign, “The Rocket” offers a glimpse into the life of Errol “The Rocket” Jones, a 65-year-old ultra marathon runner. After Errol’s email address gets hijacked during our production a series of phone calls illuminates his character and showcases his revelation about what the ultra marathon community means to him.
CREDITS
CAMERA: John Houser, Jason Lohr-Johnson
PRODUCER: Mary Beth Lavender
MY CONTRIBUTION: Camera, edit, campaign development