Filson | San Juan Islands, WA

Filson | San Juan Islands, WA.

Out here, the time of day isn’t found on a clock face, but in the palm of a hand. Each strike of the ax, dip of the paddle, or pull of the rope counts down a series of moments until the job is done. With each task completed, we are reminded of this campaign’s focus; THE UNFAILING POWER OF ONE’S HANDS. This cross-channel campaign for outdoor retailer, Filson, featured location photography and video that supported cross-channel deliverables including catalog, social media, email/digital, in-store, and other placements.

VIDEO CAM: Kevin Freeny

VIDEO EDIT: BROTHER (Dan Windsor, Nolan Grose)

PHOTO: Ford Yates, Nick Strohmeyer

STYLE: Hana Crumley

MY CONTRIBUTION: Concept, producer, art director, writer