Filson | USFS Wildfire
Representing a shared heritage of outdoor work, Filson and USFS/DOA partnered for a summer campaign featuring the hardworking men and women of Region 6 forest fire suppression and prevention. Following Smokejumpers, Rappellers, and Hot Shots in Central Oregon and Washington, we captured the unfailing spirit of the people who keep our forests healthy and accessible. The campaign also featured a limited number of co-branded (Filson and USFS) products, a nod to a shared history.
A collection of photo and video essays were created to tell the story of Region 6 USFS fire programs. Featuring a unique glimpse into the lives of Smokejumpers and Helicopter Rappellers, Filson emphasized narrative to present genuine people and action.
CREDITS
VIDEO: Brandon Kuzma
PHOTO: Cole Barash, Ford Yates
MY CONTRIBUTION: Concept development, producer, art director